On April 8, 2024, Borovtsov & Salei lawyers held a seminar on the topic “Promotional materials for medicines.”

Senior lawyer Yulia Shuba explained to the audience what criteria underlie the classification of information material as “advertising of medicinal products”, determined the permissible areas when the requirements of advertising legislation do not apply, and offered a detailed comparative analysis of the requirements for advertising of medicinal products in accordance with the current legislation of the Republic of Belarus and the Code of Practice of the Association of International Pharmaceutical Manufacturers, based on practical examples, demonstrated content that is unacceptable for use in promotional materials, including in terms of phrases and wording, and outlined the legal consequences of violating the legislation on advertising and unfair competition.

During a lively discussion, practical recommendations were given for working with promotional materials in specific situations.

Borovtsov & Salei has significant experience in the field of commercial practice and advertising regulation. We are ready to be useful for you!